If you want to be in top 10 in Google (I want), your website must be actualised as frequently as you can. Up-to-date conent is one of important element which made position on SE. And there is one weighty thing: your content must by unique. You can't copy other website, or it parts. If you carefully read this web page you can find information about how to be in top10 in 6 month since website started with keyword where are about 10.000.000 competitiors ("earn money online"). If I made succes you will find how to be in top 10 with hard keyword ("make money online" - 180.000.000 competitors!)

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