Guide How to Make Money Online

What is SERP?

2007-10-16T12:53:42-05:00

A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Source: en.wikipedia.org/wiki/Search_engine_results_page

What is SEO?

2007-07-23T15:14:20-05:00

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as "Black hat" SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Source: en.wikipedia.org/wiki/Search_engine_optimization

What is Meta Data?

2007-05-28T21:35:20-05:00

The META element provides metadata such as a document's keywords, description, and author. Any number of META elements may be contained in the HEAD of a document.

META's NAME attribute provides a property name while the CONTENT attribute gives the corresponding value. The CONTENT attribute value may contain text and entities, but it may not contain HTML tags.

The optional SCHEME attribute gives the format of the property value. For example, a date property may require SCHEME="Month-Day-Year" to disambiguate the date from other formats such as SCHEME="Day-Month-Year".

There is no standard list of META properties, so authors may define whatever metadata they like. The following example defines the author of the document:

Some search engines use keywords and description properties, giving extra weight to a document's keywords and providing its description with the link to the document. Example:

To avoid being truncated by search engines, the description should be brief--no more than 200 characters. Keywords are separated by commas and may be considered case sensitive by search engines. If the same keywords are repeated too often in the META element, some search engines will not index the document. Search engines typically only process the first 1000 characters of the keywords list.

Some search engines also support the robots property for indicating whether a document should be indexed and whether its links should be followed. The associated CONTENT value is a comma-separated list of case-insensitive directives:

index specifies that the page should be indexed while noindex specifies that it should not be indexed;
follow specifies that the page's links should be followed while nofollow specifies that they should not be followed;
all is equivalent to index,follow (the default value);
none is equivalent to noindex,nofollow.

For example, the following META element tells search engines and other robots not to index the page but to follow links on it:

The HTTP-EQUIV attribute may be used in place of the NAME attribute to indicate that the property should be treated as an HTTP header. Examples:

<META HTTP-EQUIV=Expires CONTENT="Thu, 29 Nov 2007 16:18:42 GMT">: sets the expiry date of the document. For proxy caches to honor the expiry date, a real HTTP header should be used instead of a META element.
<META HTTP-EQUIV="Content-Script-Type" CONTENT="text/javascript">: sets the client-side scripting language for inline scripts to JavaScript.
<META HTTP-EQUIV="Content-Style-Type" CONTENT="text/css">: sets the style language for inline styles to CSS.
<META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=Shift_JIS">: sets the character encoding for the document to Shift_JIS (a Japanese encoding).
<META HTTP-EQUIV=Refresh CONTENT="10; URL=http://www.htmlhelp.com/">

tells the browser to load http://www.htmlhelp.com/ 10 seconds after the current document has finished loading. Not all browsers support this, so authors should provide an alternate means of moving to the new page where necessary. The Refresh header is sometimes used for "splash screens" or when a page has moved, but the technique is not very effective since users may not even be looking at the window that is to be refreshed. Some search engines penalize pages that use a Refresh of a few seconds or less.

Source: htmlhelp.com/reference/html40/head/meta.html

What is Link-Vault?

2007-05-24T15:33:48-05:00

The Link Vault is a completely free text-link advertising network. The way it works is simple, and you can give and receive as many or as few links as you choose. All the websites in our network are manually checked to ensure the content is real and the theme is not offensive, illegal or adult.

You can give or receive general text adverts, or you can set a preference to categorise your website so your links are based around a certain theme 'Sport' for example. With smaller categories we may need to use general links as well to give you your complete quota.

What makes Link Vault unique is that although the links are dynamically generated, they are static and once we have allocated your links we keep these links permanent. The only time we might need to change a link (apart from if you remove it) is if 'the site' your link is on gets removed from the network. In this case your link would then be reassigned to a similar website. Accounts which lose a substantial amount of the Vaultage, will lose links in the order of youngest first. New members are asked if they are unsure how many links to display they should opt for the lower number to start with as it is better to add more new links, than remove old ones.

The links you display are in plain html (using the standard "a href" tag) they are added to your website using a server side script (asp or php). The format of these links can be customised in the set up so you can choose your link separator and/or your css style. Likewise the links you receive from the network are in plain html, with the link text of your choice.

Variety is the spice of life so they say, and this is true with the Link Vault too. So for each new website you add to the network to host adverts on, that gets approved, will give you an extra set of 30 return links in your account to use, each with the standard three variations of link text. The total amount of links you receive from other members to your set of link adverts is based on your Vaultage.

Source: www.link-vault.com

What is Page Rank?

2007-05-18T09:52:02-05:00

Google Page Rank, or PR for short is simply a way of rating a web pages popularity. PageRank is determined by the incoming links to your page, as well as other factors such as the PR of the pages that are linking to your page and the outgoing links on your page.

Page Rank is measured on a scale from 0 to 10, 10 being extremely popular, 0 being unpopular or unranked. The more inbound links from high PR pages a page has, the higher the pages PR will be. Although there is quite a bit more to all of this and it can get quite confusing, the overall meaning of PR that you should remember is that its simply a ranking of the pages popularity.

So how do you find out the Page Rank of your site or its pages? Simple, you can download and install the Google Toolbar, this toolbar integrates into Internet Explorer or Firefox and will display the PR of any page on the Internet. Alternatively, if you don’t want to install anything you can use a site like CheckPageRank.com to check your PR.

An important thing to know about pagerank is that just because a page has a high PR doesn’t mean it will get a lot of traffic. I’ve had several pages with high PR that get little traffic, and pages with little PR that get quite a bit. What it does mean however is that the higher your PR, the more weight your page is given by Google. PR is one of many factors considered in ranking the importance of your page in Google search results. Page Rank is also helpful to all the pages you are linking to from your page, even other pages on the same site.

Another benefit of having high PR is when it comes to trading links. Since an incoming link from a page with a PR of 5 is better than a link from a page with a PR of 2, having higher PR can give you leverage when exchanging links with others. Remember, incoming links with high PR will not only raise the PR of your own page, but also all the pages you link to from your page.

So what is a good PR? Can your page get a PR10? Well, there are very few pages on the Internet with a PR10, in fact, even a 7 or 8 is very hard to get and can take quite some time. I think a 5 or a 6 is very good and shows your site is popular and established.

Google updates its pagerank every few months. Google recently updated their PR and I was pleasantly surprised to see all the pages on this site get a PR of 4 or 5. Although my most recent pages will show a PR of 0 as they are too fresh to have been ranked yet.

If you want to learn more about Google’s Page Rank you may want to check out some of these sites…

Source: www.marketingwithmiles.com/google-page-rank-what-is-it